COMMERCIAL STRATEGY The commercial strategy is carried out in the start- up phase and makes it possible to highlight numerous commercial, technical and communicative elements, which are fundamental for correctly structuring all subsequent activities. In the sales phase, the commercial strategy helps to monitor sales trends and make strategic changes if necessary.
COORDINATION The actors of the entire process, such as agencies, sales front/back offices, graphic designers, social media managers and brokers, are coordinated and entered into a data management system. In addition, reports are compiled on contacts, sources, appointments made, purchase proposals collected and preliminaries signed. In this way you have a complete database of advertising feedback along all the marketing stages. This monitoring system allows, via a dedicated app, a complete overview of the commercial progress of the initiative.